As with each season we are inspired and influenced by exhibitions, colours and things that we have seen. Our Spring Summer 18 collection "Colours of the Tribe" takes influence from the work of African photographer Malike Sidibe who's portraits of African culture in the 1960s are just brilliant. Having fallen in love with his work years ago when I bought a book of his photos of African dancers, there was a small exhibition of his portraits at Somerset House in London so I went along. Strong portraits shot with a simple backdrop which clashes patterns and texture, not to mention the outfits and confident poses. Shot in black and white you can only imagine the colours!
Combine that with a contemporary burst of bold colour and a little bit of streetwear styling and hey presto: new season, "Colours of the Tribe".