The seasonal look book shoot is one of my favourite parts of creating the collection. It's the moment that we bring the shoes to life and give them a story. Sometimes our shoots take on a nostalgic feeling but for SS18 I wanted to make something quite the opposite. Colourful and contemporary with a hint of street wear attitude and styling with a sprinkling of African tribal thrown in for good measure, that's the vibe.
Here's a few sneak peeks from the shoot. Thanks to our wonderful crew for helping us get the best shots :
Hannah Coates behind the lens, Rachel Jones working her magic on hair, the coolest models; Tiarna, Izzy, Shaylah, and Issac, photographers assistant Josh, Flora for the loan of her amazing visors and last of all my mum, for being my all round helper and driver for the day. Thanks guys!!